Targeting the Right Investors
This guide shows founders how to target the right investors for their startup — based on stage, sector, thesis, and long-term alignment.
Content:
Not all money is equal. The wrong investor slows you down. The right investor fuels your growth, strengthens your board, and opens critical doors.
Smart founders don’t chase capital — they target alignment.
Seed rounds aren’t just about who says yes. They’re about who fits your stage, your sector, and your story.
The best raises come from matching your startup with:
Targeting means building a list — not just spraying your deck. You need to know who you’re talking to and why they’d care.
Break your investor list into tiers:
This structure helps you focus outreach, track conversion, and build momentum.
Start with warm intros to Tier 2s, then move to Tier 1 once your narrative is tight and early signals are positive.
Look beyond the check. Ask:
Fit isn’t just about stage — it’s about synergy.
Use tools like Crunchbase, PitchBook, and Visible.vc to research investor theses and recent deals. Monitor Twitter and Substack for early-stage signals. Lean on founder networks and syndicate groups.
And most importantly — track everything. Fundraising is a pipeline.
We help startups build investor lists, write the outreach, and target the right capital.
Because raising from the wrong VC costs more than it’s worth.
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