What to Say When You’re Asking for Capital
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Creating a Warm Intro Engine
This article teaches founders how to build a repeatable warm intro engine that leads to investor meetings, and why relationships outperform cold outreach.
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Targeting the Right Investors
This guide shows founders how to target the right investors for their startup — based on stage, sector, thesis, and long-term alignment.
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Understanding the VC Mindset
This article breaks down how VCs evaluate startups and what founders need to know to align their pitch, model, and materials with investor psychology.
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Nailing Your Startup’s Story
This article shows founders how to craft a compelling startup narrative that turns investor interest into funding — and why story drives everything.
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Preparing Your Data Room
This guide walks founders through what to include in a startup data room and how to organize it to pass investor due diligence and close faster.




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